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INTO YOU A Cosmetics Brand Originator of the Lip Mud Category

INTO YOU is an independent brand under Shanghai LiZhi Brand Management Co., Ltd. (Shanghai LiZhi). Committed to innovative research and development, the brand continuously explores the boundaries of cosmetics. It pioneered the "mud-like texture" formula, redefining lip sensations and establishing itself as the originator of the lip mud category, charting new directions for China's cosmetics market. Founded in 2019, Shanghai LiZhi integrates multi-brand R&D and operations, successfully building a comprehensive beauty ecosystem anchored by channel capabilities as its core strength, supported by a flexible supply chain model and top-tier warehousing and logistics systems.

GSR Team

Global Offices

Beijing Office:
STE. 3818, China World Tower A
No.1 Jianguomenwai St., Chaoyang Dist.
Beijing, 100004, China
Tel: +86-10-5706-9898


Hong Kong Office:
STE 1602,Nexxus Building,
No.41 Connaught Road Central,
Hong Kong
Tel: +852 3757 9478


Singapore Office:
1 George Street
#21-01
049145, Singapore
Tel: +65-6514-0023

©2020 GSR Ventures. All Rights Reserved.